Douglas Elliman Goes Global

We are excited by the recent announcement from our firm, Douglas Elliman, joining forces with the British outfit, Knight Frank Residential. The new logo adopted for the merger looks quite lovely as does the other marketing material. The merger will certainly make it easier to market to foreign buyers, but the one caveat in the merger is that only luxury listings will be co-marketed. Our experience working with many foreign buyers from Europe, South America, the Middle East, and Asia is that many of those investors begin at more moderate levels. Of course, we would love that they all came for sky-high top 10% of the NY market. Below is the logo and an excerpt from the September 10, 2014 press release.

Douglas Elliman and Knight Frank Residential, two of the leading names in real estate on either side of the Atlantic, have launched a new global brand alliance connecting buyers and sellers across continents and cultures. This new alliance will create one of the largest real estate networks in the world, spanning 400 offices in 52 countries over 5 continents marketing more than $38 billion in prime and super-prime properties.

Additionally, Douglas Elliman and Knight Frank Residential have released a first-ever joint Wealth Report supplement, which outlines the increasingly close economic ties between the world’s leading cities. The new research found that London and New York are set to lead the prime markets relating to global wealth and property investment, while Los Angeles, Miami, Paris, and Dubai are following closely behind. Douglas Elliman and Knight Frank Residential executives point to this extensive global research as a catalyst for creating a new brand alliance that caters to clients with similar investment strategies in prime international markets.

Source: Douglas Elliman Press Release